Gruber on "Amazon's Play"

John Gruber writes one of the most respected and prolific tech blogs on the web, Daring Fireball. Some people deride him as a blindly-worshipful Apple fanboy who delights in pointing out the failed attempts of other companies to copy Apple’s products and strategy.

I don’t agree with those people.

This article by Mr. Gruber is a great example of his willingness to praise true innovation. Amazon has taken inspiration not from Apple’s hardware or software design, but from their approach to product development.

Place the delight of your customers first and the device and multimedia sales will follow. Put another way, Amazon, like Apple, operates on the premise that putting customer experience first is the best way to put corporate success first.

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