Heinz running Don Draper’s ‘Pass the Heinz’ ads
Tim Nudd at Adweek:
In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City.
This is awesome, not just because it’s a marriage of television and the real world, but because the ads themselves are actually brilliant.
Axel Springer bans adblock users from Bild online
According to the report by Reuters at The Guardian:
More than 30% of Germans online use such software, many more than the 5% of internet users globally in 2014, according to Dublin-based analytics and advisory firm PageFair, which develops “ad blocker-friendly” advertising.
My basic position on ad blocking is that it’s a permissible response to shitty or intrusive advertising but whatever tool you use should have a whitelisting feature. I don’t know what the ultimate solution to this debate will be but I know that Bild.de publisher Axel Springer’s approach is unwise.
It’s so easy to find well-done news on the internet these days that Axel Springer is only hurting itself with the new policy. Instead of focusing on taking only high-quality advertisements that aren’t obnoxious or classless and minimizing the concomitant tracking, Bild.de is walling itself off from 30 percent of its native-language audience.
In short, someone at Axel Springer should be fired.
The ethics of modern web ad-blocking
Marco Arment, creator of Instapaper and, more recently, Overcast:
I vascillate between Ghostery and uBlock, but they do the same thing: disable the scripts that power advertisements and tracking on the web. Some sites respect their visitors and present unobtrusive, high-quality advertisements. I whitelist those because, even if I’m unlikely to look at the ads and far less likely to actually click on them, the respect the publisher showed me deserves reciprocation.
But Arment is right. There’s no nice way to say it: publishers with shitty ads won’t remain viable much longer in the face of increased user awareness and response. The ability to use ad blockers in iOS 9 will only accelerate the downfall of sites with shitty ads.
Avoid Facebook’s all-seeing eye
Violet Blue, reporting at ZDNet:
Facebook also announced Thursday it will begin tracking its users’ browsing and activities on websites and apps outside Facebook, starting within a few weeks
Her article is full of great advice for people who want to minimize Facebook’s tracking ability across desktop and mobile browsers. Be sure to have a look if the recent changes freak you out.
Om Malik on digital advertising
Is a page being auto-refreshed on an open tab in your browser really useful “attention?” I don’t think so.
I saw this first-hand in a previous job. Here is a pro tip: You can be sure much of your traffic is open-and-forget (and therefore useless to advertisers) if you have an auto-refresh (as many news sites do) and your average session duration is equal or nearly equal to that refresh interval.
Anyway, Mr. Malik always has safe advice for business owners and writers alike, so go read the rest of his article.