joeross.me

Joel Mathis, writing at Philadelphia Magazine‘s blog The Philly Post, may have a point. But going online-only would require a serious modernization of the Philly.com brand and site design.

I don’t see the ownership having the vision to invest in either branding or a design refresh, and if they do, I’m not confident they’ll pick the right people for the job. I hope I’m wrong, because the only sure thing about Philly’s major papers these days is that something needs to change fast.