Ian Griffiths and Dan Milmo of The Guardian, quoting ” a contract seen by the Guardian,” presumably between Amazon and one of its UK publishing “partners”:

If the base price exceeds the base price … provided to a similar service then … the base price hereunder will be deemed to be equal to such lower price, effective as of the date such lower price comes into effect.

That’s a good deal, especially coupled with the recent ebooks settlement.

The US antitrust regime is focused on protecting consumer interests. That means that as long as Amazon’s book selection continues to rise and their prices continue to fall, they’re unlikely to see any problems on the competition law front.

That’s probably not good for consumers in the long-run, especially given Amazon’s DRM and control over your devices and library. I’m going to go out on a limb here and predict that Amazon will face some antitrust scrutiny of its own in the next year.