Richard Dunlop-Walters’ The Brief is a must-read for those interested in news about how technology affects our lives every day.

Mr. Dunlop-Walters said of Google’s AMBER Alert integration:

whenever you perform a Google search related to an area where a child has been abducted and an alert was issued you’ll see an AMBER Alert on the results page.

This is a great example of how a company can make money and help society, and do both using its core technology (in this case, search targeting). The best part? Google is working on expanding the integration internationally in cooperation with foreign missing children’s advocates.