Michael Liedtke, writing for Associated Press:

In the Safari case, Consumer Watchdog argued that the fine amounts to loose change for a company like Google, which generates about $22.5 million in revenue every four hours.

It’s a very good deal for Google, especially because they don’t need to admit liability. It’s a decent deal from the FTC’s perspective, as well, because it’s (sadly) the largest fine they’ve ever levied in this context. I’m not sure how effective it’s going to be, but if you’re unnerved by Google’s privacy issues, there’s always DuckDuckGo.