Dear Wall Street Journal: Why is Facebook’s hashtag implementation news?

I love that this is “news” at the Wall Street Journal. Perhaps the only news-worthy aspect of this story is that it’s one of those rare instances where Facebook is the one keeping up with the Joneses, instead of the other way around.

When will this vaunted hashtag implementation be completed? No one knows, despite WSJ's having talked to some of those ubiquitous and ever-informative “people familiar with the matter.”

What I think is really wonderful about this non-story is that it took not one but two people at WSJ to produce it, Evelyn M. Rusli and Shira Ovide. I don’t pretend to know the usual caliber of those journalists’ work, but I hope, for their sake, that the topic of this blurb is uncharacteristically dull.