What Bad Customer Service Costs Your Business

Buffer, the service that will schedule your social network posts to go live throughout the day, also happens to have a wonderful blog. They focus on productivity and customer service.

Buffer’s customer service is excellent: I emailed them asking why I have to select publishing times for Twitter, LinkedIn, Facebook, and other services individually instead of setting a global schedule for all services, and they replied within the hour.1 The infographic they posted was created by HelpScout, the folks who do Buffer’s customer service, so know where to find this data.

The takeaway? Customer service is absolutely as important as feature development and marketing, and not enough companies know that.

  1. Note that it’s not always wise to set a global publishing schedule, as each service has its own peak times-of-day for usage, but I’m only sharing a smattering of links that are interspersed with “direct” posts I manually do all day, so it’s not a concern for me. ↩