Facebook CEO Mark Zuckerberg is betting virtual reality will follow mobile as the next major communication paradigm. While I’m not sure that’s true with VR tech alone, the massive user base and data stores of Facebook, used wisely despite a minefield of privacy concerns, may be just what VR needs to go mainstream.

That of course assumes Oculus can get the tech to a mass-marketable state. With a $350 developer hardware kit, consumer-level pricing looks within reach. So perhaps Zuckerberg is onto something. But it’s easy to be social when you’re clicking around in a browser. The real question is whether people will have any interest in a totally immersive digital social experience.