Apple has learned nothing from Microsoft's Surface
Tuesday, November 10, 2015
Apple has learned nothing from Microsoft’s Surface - The Verge
iPad sales are indeed down, but it does not follow from that fact that iPad use is down. This Time article did the yeoman’s work of aggregating some data about iPad sales. The bottom line is that in the five years since the iPad’s 2010 launch, Apple has sold more than 258 million of the tablets. That’s more iPads in the wild than people living in Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Japan, Mexico, Philippines, Vietnam, Ethiopia, Egypt, Germany, Iran, Turkey, Democratic Republic of the Congo, Thailand, France, United Kingdom, or Italy (thanks Wolfram|Alpha).
My dad has an Android tablet and a Windows PC. Since he got the tablet (which, interestingly from a marketing perspective, he insists on calling an iPad) he does nothing on the PC except pay bills, and that’s primarily because most of the apps you use to pay bills on mobile devices are, to put it mildly, user-hostile antichrists of design and experience.
He is a sample of one, but my dad isn’t even your typical cutting edge older gentleman. For example, he was on Aol dial-up until sometime around 2013, and refuses to use a non-clamshell mobile phone. So his taking so quickly to using a tablet implies to me that the replacement of PCs by iPads and other tablets may be closer than Tom Warren of The Verge thinks, although still far off.
I don’t see my dad using an iPad Pro though because most of his use is on the couch as a second screen. I suspect that the second screen use case coupled with the price point will dampen iPad Pro sales outside of the geek and artist demographics.
