One bit of Casey Newton’s latest Platformer piece, on how Threads can survive the calm after the storm, must have many social media pros searching their feelings.

I felt a great disturbance in the Force, as if millions of social media managers suddenly cried out in terror and were suddenly silenced.

Casey Newton wrote in his newsletter Platformer about how Threads can survive its initial explosion in user base: "the best version of Threads is an app where people go to learn about and discuss what’s happening in the moment, news included, and absent that the feed is going to feel like one more overstuffed shopping mall for a company that already has plenty of those. (The earliest days of Threads, when the timeline was dominated by brands posting cringey engagement-bait, offer a good roadmap for what the company should avoid.)"&10;&10;