Ad Age

Facebook is buying your loyalty card history

Saturday, February 23, 2013

Facebook is buying your loyalty card historyCotton Delo of Ad Age: The targeting would hypothetically enable Coca-Cola to target to teenagers who’ve bought soda in the last month, or Pampers to show ads to North Carolina residents who’ve recently bought baby products, since Facebook’s own array of …

Flipboard, Condé Nast, and the Mobile Advertising Problem (Updated)

Monday, June 25, 2012

Howard Mittman, VP and publisher at Condé Nast property Wired Magazine, told Ad Age's Nat Ives: I’m interested in ways to bring advertisers in front of our community. When Flipboard becomes that, I would love to reengage and reinvigorate our product. Until then, we have to wait and see and not …