Heinz running Don Draper’s ‘Pass the Heinz’ ads

Tim Nudd at Adweek:

In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City.

This is awesome, not just because it’s a marriage of television and the real world, but because the ads themselves are actually brilliant.