This profile of Foursquare founder Dennis Crowley by Austin Carr at Fast Company does a great job of humanizing the app and its maker.

That’s probably because the man behind the location-sharing and, more recently, stuff-to-do discovery app, has put so much of himself into Foursquare. There are many profiles written about business and tech personalities, but few intrigued as much as this one does.

I think it’s because Carr really communicates how Crowley is finding himself at a cross-roads not only with Foursquare as a company, but with his life’s direction and essence.

This is a brilliant and elegant use of Foursquare. It’s just a web app, at least for now, so it doesn’t really fit my use case. But it looks impressive and I’m going to give it a try.