marketing

Honda Launches National Campaign to Save Drive-In Theaters

Honda Launches National Campaign to Save Drive-In TheatersGreat idea but, more to the point, brilliant marketing.

Facebook is buying your loyalty card history

Facebook is buying your loyalty card historyCotton Delo of Ad Age: The targeting would hypothetically enable Coca-Cola to target to teenagers who’ve bought soda in the last month, or Pampers to show ads to North Carolina residents who’ve recently bought baby products, since Facebook’s own array of …