Michael Gartenberg
Google and Experimentation
This is a great article, especially if you don’t know much about the history of Android. However, Adrianne Jeffries of The Verge ends her article with a silly quote from Gartner analyst Michael Gartenberg. Perhaps analysts have a legitimate role to play in the consumer electronics industry, but this statement doesn’t support that thesis:
"I think Google doesn’t necessarily know what it’s going to do until Google has done it," said Gartenberg, the Gartner analyst. "I’m sure there’s going to be some experimentation here."
Google, the data-driven engineer’s paradise knows what it’s doing before it has done it. Experimentation is not, in Google’s world, akin to musical improvisation. Experiments in any setting are, if done right, rigorously planned and researched, and then executed with careful precision.
Google will heed the data, and the market climate, and the reaction to rumors about a commingled Android/Chrome OS, and myriad other factors. And they will definitely know what they’re doing before they do it.