United Airlines Tumbles After Social-Media Storm Goes Global

Justin Bachman and Linly Lin reporting at Bloomberg Markets:

United Chief Executive Officer Oscar Munoz apologized on Monday for “having to re-accommodate these customers.” The airline is conducting a review and seeks to resolve the matter with the man who was dragged off the airplane, Munoz said in an emailed statement. In a subsequent message to employees, the CEO called the passenger “disruptive” and “belligerent.”

This debacle is still unfolding but will clearly end up in PR textbooks.