Apple initially expressed corporate reluctance, but Apple General Counsel Bruce Sewell later told Pamela Todd, Alabama’s only openly gay lawmaker, that CEO Tim Cook “would be delighted” to have a bill named after him which would protect LGBTQ Alabama state employees from discrimination.

Cook said when he came out publicly in an essay for Bloomberg Businessweek that while he doesn’t usually like to draw attention to himself,

At the same time, I believe deeply in the words of Dr. Martin Luther King, who said: “Life’s most persistent and urgent question is, ‘What are you doing for others?’ ” I often challenge myself with that question, and I’ve come to realize that my desire for personal privacy has been holding me back from doing something more important.

It may seem like letting someone name a law after you isn’t that profound, but it is. The law will get national and even international attention primarily because of Tim Cook’s name. Without it, the law would have been written about by Alabama press and journalists in surrounding states, and would have been covered by LGBTQ publications.

But this small thing Mr. Cook can do, this simple thing, lends a volume to Pamela Todd’s proposal it may otherwise have lacked. And it’s already worked: I don’t think I’ve ever read a single word about Alabama state law of any kind, despite graduating from law school, becoming a licensed attorney and frequently writing about law in general and LGBTQ legal developments in particular.

When Cook turned the spotlight on someone, he hammered them with questions until he was satisfied. “Why is that?” “What do you mean?” “I don’t understand. Why are you not making it clear?” He was known to ask the same exact question 10 times in a row.

Once upon a time I had a boss who was verbally abusive of everyone he met, loose with the law and prone to what can only be called temper tantrums.

He was also a genius.

And one of his staples in a meeting was the same thing that quote above explains about Tim Cook. Eventually I was ready for it every time, and it’s a valuable lesson.

Ronnie Polidoro, writing at NBC:

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”

This is the only interesting bit of the article. I’m not sure why he would tease it in an interview like this one, that will ostensibly reach a large viewership of non-geeks, unless they were close to their TV solution.

As an aside, “assembling” some iMacs in the US is not the same as “making” them here, and it’s a distinction I suspect will be lost on many.

MG Siegler points out that, despite Apple CEO Tim Cook’s quiet mention of Apple TV, the little box Steve Jobs once called Apple’s hobby has sold more units than the best-selling Xbox 360 gaming console.

Not bad for a hobby.