Tumblr Puts More Focus On Photos With Photoset, Its New Standalone iOS App

Drew Olanoff, at TechCrunch:

By not forcing you to log into your Tumblr account, the company could attract a brand new set of users who just want to pull photos together without the hassle of creating a page, tagging things or worrying about how to share them.

Maybe this will work, maybe not. But I like Tumblr’s people because of stuff like this.