Drew Olanoff (@drew) is facing cancer for the second time. He is fighting it in public again, this time to bring greater awareness to the bone marrow registry.

Go sign up for a free registration kit. I did. It only took me ten minutes.

I did it on my iPhone.

Skip your next round of Twitter browsing or Facebook liking or email reading and do something really, really easy that brings you one step closer to saving someone’s life someday.

Drew Olanoff, at TechCrunch:

By not forcing you to log into your Tumblr account, the company could attract a brand new set of users who just want to pull photos together without the hassle of creating a page, tagging things or worrying about how to share them.

Maybe this will work, maybe not. But I like Tumblr’s people because of stuff like this.

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